The Master of Business Administration specializing in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to
neuroscience and its relationship with consumer choice, where students will employ some of the basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization’s business and marketing objectives. It prepares students for the future challenges of the digital age. After completing the Master’s, you will be able to:
- Create digital marketing plans and campaigns.
- Analyze the different channels, as well as measure and evaluate their success.
- Design effective digital strategies and implement them in your business.
- Promote leadership skills.