Presentation

The Master of Business Administration specializing in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to
neuroscience and its relationship with consumer choice, where students will employ some of the basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization’s business and marketing objectives. It prepares students for the future challenges of the digital age. After completing the Master’s, you will be able to:
  • Create digital marketing plans and campaigns.
  • Analyze the different channels, as well as measure and evaluate their success.
  • Design effective digital strategies and implement them in your business.
  • Promote leadership skills.

SYLLABUS

1r ACADEMIC PERIOD CODE DESCRIPTIÓN CREDIT HOURS
Financing BUS611 3
Management Accouting BUS612 3
2o ACADEMIC PERIOD CODE DESCRIPTIÓN CREDIT HOURS
Leadership and Organizational Behavior BUS621 3
Marketing BUS622 3
3r ACADEMIC PERIOD CODE DESCRIPTIÓN CREDIT HOURS
Neuromarketing (*) BDM631 3
Digital and mobile marketing strategies (*) BDM632 3
4o ACADEMIC PERIOD CODE DESCRIPTIÓN CREDIT HOURS
Digital tools, technologies and metrics (*) BDM641 3
Social media and virtual communities (*) BDM642 3
5o ACADEMIC PERIOD CODE DESCRIPTIÓN CREDIT HOURS
Technology information and management systems BUS651 3
Research methodology BUS652 3
6o ACADEMIC PERIOD CODE DESCRIPTIÓN CREDIT HOURS
Operations and project management BUS661 3
Thesis BUS662 3

FIND OUT OUR SUJIS PLAN

At BIU, we guide you throughout your learning, and not only with regard to your classes. We have developed a plan of extracurricular activities that will enhance your experience and learning, so you can develop and put into practice everything you have learned while you complete your degree.

WHY BIU?

100% ONLINE

 

Flexibility

Eliminate geographic limitations and minimize schedule restrictions. Allowing you to choose and manage your own time.

Saving

Forget about the cost and tyravel times, choose to study in the space you prefer without interfering with your other responsibilities.

FUTURE PROJECTION

 

Career development

Be the leader that helps tranform the business world by developing your soft skills and working on real projects.

Networking

Enjoy and expand your circle of contacts thanks to the different events and programs organized by BIU to promote networking.

INTERNATIONALITY

 

Residencial programs

Our programs include residential stays in 5 of the most important cities in the world; Miami, Paris, Rome, Barcelona or Madrid.

Cross-cultural

In our virtual classrooms, you will have classmates from different countries of the world, which will allow you to see points of view very different from yours.

OUR FACULTY

OUR ADMISSION PROCESS AT BIU

At BIU, we want to make it easy for you to enroll in the master’s programs we offer, which is why, as soon as you contact us, your own personal advisor will guide and support you throughout the admission process, informing you and encouraging you to apply for the most appropriate master’s degree for you, all with no admission fee for you. Because at BIU, we care about you, and your development is our priority

As part of the admission process, your advisor will ask you for the following documents:

  • ID or Passport
  • CV
  • Bachelor’s degree or equivalent
  • Academic grades
  • Completed admission form provided by your advisor

Check here the financial aid available at BIU Broward International University.