MBA with Concentration in Corporate Communications
Elevate your MBA with our Corporate Communication Concentration. gain mastery of modern communication strategies and brand management. stand out in the business world!
- Online
- 18 months
- Spanish
MBA with Concentration in Corporate Communications
In today's business world, competition is fierce, and new challenges are constant. Obtaining a Master of Business Administration (MBA) provides you with solid knowledge, professional networks, and growth opportunities to stand out. The MBA is much more than just an academic degree; it is a highly versatile and valuable program that caters to various professional profiles and aspirations.
By enhancing strategic and management capabilities, the MBA positions itself as an exceptional choice for those looking to reach new heights in their careers and make a significant impact in the business world. MBA graduates become highly skilled leaders, ready to tackle the challenges of a dynamic and competitive business environment, driving the success of their organizations and contributing to economic and social progress in their respective fields.
Program Overview
In an ever-evolving landscape, businesses seek authentic strategies that genuinely connect with audiences. BIU University's Master's program in Corporate Communication aims to provide a solid theoretical and practical foundation in Communication Strategy, Public Relations, Crisis Management, Digital Marketing, and Media Management. Corporate Communication offers a strong basis for the ongoing development of skills and professional growth throughout one's career.
What makes this program unique and why study it?
- Corporate Relevance: 83% of respondents in a survey by the Association of Communication Directors view companies as essential platforms for addressing significant social challenges.
- Demand for Consistency: Brands are now facing pressure to be consistent in their activism, avoiding "image-washing" and ensuring that their actions align with their purpose and values.
- Competitive Salaries: With our MBA you will be able to stand out in specialized roles generating a high valuation of expertise in the field.
- Reputation Building: Effective corporate communication management leaves a positive reputational footprint, builds lasting relationships, and reinforces corporate values. Companies need to be in sync with their internal and external communications to maximize their impact.
- Broad Career Opportunities: Graduates can work in a variety of industries, as corporate communication is essential in any company or organization.
- Professional Connections: MBA programs offer networking opportunities with other professionals and industry leaders, which can lead to job opportunities and business partnerships.
- Global Career: Corporate communication is a global discipline, providing graduates with the opportunity to work in different countries and cultures.
- SUJIS Program: Created to cultivate interpersonal skills highly valued by employers in the global landscape, students participate in comprehensive classes focused on developing and refining their soft skills. We provide guidance, strategies, and practical exercises to enhance our students' ability to showcase their personal attributes, gaining a deeper understanding of their own strengths and weaknesses in soft skills. This enables them to present themselves as highly qualified candidates during interviews and throughout their professional careers. Actively participating and recording your involvement in each generated space is the key to enjoying these advantages. The SUJIS program is voluntary and free for everyone in the BIU community.
Key objectives of the program
Develop the ability to understand and adapt to changing communication strategies in the digital environment, understanding their impact on the corporate realm.
- Corporate Communication Platforms: Acquire the skill to become familiar with various digital tools and select and apply the most appropriate ones for corporate communication needs.
- Message Design: Develop the competence to analyze data and use it to personalize messages, prioritizing the needs of the target audience.
- Leadership in Communication: Strengthen the ability to lead teams and institutions in their communication transformation, focusing on meeting stakeholders' expectations and needs.
- Innovation in Digital Communication: Learn to stay updated on emerging tools and platforms, and creatively apply these innovations in corporate communication strategies.
- Online Communication Management: Acquire the ability to enhance a company's online presence and understand how to measure and evaluate results in digital media.
- Digital Communication Security: Develop the competence to handle information securely and understand the importance of protecting data in digital communication.
- AI in Corporate Communication: Explore and understand how Artificial Intelligence can optimize communication strategies, identifying opportunities for its application.
- Collaboration in Digital Corporate Environments: Foster the ability to work effectively in virtual teams, communicating and collaborating effectively in digital environments.
- Strategic Planning: Acquire the ability to customize communication strategies to achieve the organization's specific objectives.
- Hybrid Communication: Develop the skill to effectively integrate online and offline communication approaches to achieve a complete communicative impact.
- Professional Network in Communication: Strengthen the ability to establish connections with experts in the field of corporate communication and expand the network of contacts for future collaborations and opportunities.
Access and Career Opportunities
By immersing themselves in this specialization, professionals gain a holistic perspective at the intersection of management and strategic communication, enabling them to shape the future of organizational communication. It is ideal for various types of specialists, including:
- Corporate Communication Directors: Determined to advance their careers in the business sector, using communication strategies to strengthen corporate image and reputation.
- Public Relations and Media Specialists: Media professionals looking to strengthen the company's relationships with stakeholders and the media.
- Digital Communication Managers: Professionals capable of integrating communication techniques and digital tools into modern communication strategies.
- Crisis Management Experts: Professionals seeking to prepare for, manage, and resolve situations that could affect the organization's image.
- Internal Communication Strategists: Individuals responsible for conceptualizing and implementing strategies that optimize communication and organizational culture within companies.
Upon completing the Master's, you will be qualified to lead media communication, oversee social media strategies, optimize the role of Communication Director in the company and its integration with other areas, lead teams of professionals in the Communication department, and effectively communicate corporate culture, adapting to various internal personalities.
- Digital Communication Specialist: Manage communication strategy on digital platforms, create engaging content, and maintain a strong online presence.
- Public Relations Manager: Supervise and execute public relations strategies to improve the organization's image and reputation with the media and the public.
- Internal Communication Director: Lead communication within the organization, ensuring employees are informed and engaged with the company's vision and values.
- Strategic Communication Consultant: Advise companies on planning and executing communication strategies, and identifying opportunities to enhance visibility and engagement.
- Communication Data Analyst: Use data and analysis to assess the effectiveness of communication strategies and propose improvements based on concrete information.
- Social Media Specialist: Manage and optimize the organization's social media platforms, creating relevant content and encouraging audience interaction.
- External Communications Manager: Oversee communication with external stakeholders, including clients, suppliers, investors, and the media.
- Digital Content Strategist: Develop content strategies that attract and retain the online audience, using a variety of formats and channels.
- Influence Marketing Director: Collaborate with influencers to promote products and services, creating beneficial partnerships for the brand.
- Brand Communication Specialist: Work on creating and maintaining the brand's identity and voice, ensuring that messages are consistent and aligned with the company's values.
Why study at BIU?
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Classes 100% online
BIU uses the most advanced version of Blackboard, a state-of-the-art interactive platform.
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Flexible and Dynamic Classes
Synchronous and asynchronous classes that foster real-time interaction, flexibility and dynamism.
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Program SUJIS
BIU developed the Step Up Journey Into Success approach, to cultivate globally valued soft skills.
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Interactive Learning
At BIU, you will tackle real and current cases, promoting practical learning and the application of skills.
Academic Program
Type of courses | SCH |
| Mandatory | 33 |
| Thesis | 3 |
| Total | 36 |
ACADEMIC PERIOD | CODE | COURSE NAME | PRE-REQUISITES | SCH |
1 | BUS611 | Finance | 3 | |
BUS612 | Managerial Accounting | 3 | ||
2 | BUS621 | Leadership and Organizational Behaviour | BUS611, BUS612 | 3 |
BUS622 | Marketing | BUS611, BUS612 | 3 | |
3 | BUS631 | Press Office and Media Management (*) | 3 | |
BUS632 | Challenges of the Chief Communication(*) | 3 | ||
4 | BUS642 | Digital Communication and Social Media (*) | 3 | |
BUS643 | Crisis Communication (*) | 3 | ||
5 | BUS651 | Information Systems and Technology Management | 3 | |
BUS652 | Research Methodology | 3 | ||
6 | BUS661 | Operations and Project Management | 3 | |
BUS662 | Thesis | BUS652 | 3 | |
*Courses to be replaced by the set of elective courses related to the chosen concentration. | Total | 36 | ||
Faculty
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Joseph Chavez
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Dr. Jorge Martín Díez
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Dr. José Miguel Del Río Contreras
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Dr. Tomás Elio Ochoa Domínguez
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Ines Berenice Roche Tovar
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Dr. Armando Aranda
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Dr. Liliana de Jesús Gordillo Benavente
Requirements and Official Documentation
- USA Bachelor degree or international equivalent (Certificación and validation is managed by BIU University).
- USA Bachelor degree grades certificate or international equivalent (certification and validation is managed by BIU University).
- Degree grades must be at least 3.0 over 4.0 (GPA) or international equivalent: according to certification company results.
- If GPA is under 3.0, the student can be admitted under ‘Conditional Admission protocol’ - to me managed by the admission representative.
- Degree grades must be at least 3.0 over 4.0 (GPA) or international equivalent: according to certification company results.
- USA Master’s degree or international equivalent (certification and validation is managed by BIU University).
- USA Master's degree grades certificate or international equivalent (certification and validation is managed by BIU University).
- USA Degree grades must be at least 3.0 over 4.0 (GPA) or international equivalent: according to certification company results.
Frequently Asked Questions
The Master's in Corporate Communication focuses on developing strategic and technical skills to lead communication in business environments. It covers areas such as organizational, labor, and strategic communication, preparing you to manage a company's image and communication strategy.
Yes, the master's program offers a virtual mode to provide flexibility to students. The virtual communication master's program allows access to content and participation in classes from anywhere, making it easier to balance with other responsibilities.
Upon completing the Master's in Corporate Communication, you will have various professional opportunities available to you. You can work as a digital communication specialist, public relations manager, internal communication director, or strategic communication consultant, among other roles in the field of organizational and labor communication.
Specializing in strategic communication will provide you with advanced tools to develop and execute effective communication strategies aligned with corporate objectives. This will enable you to address complex challenges and lead initiatives that positively impact the organization.
Yes, the Master's in Corporate Communication considers workplace communication in virtual environments and how to effectively lead teams in this dynamic. You will acquire skills to foster collaboration and communication in geographically distributed teams.